Case Study · Sponsored Campaign
Half a million authentic views for a clean-ingredient hand sanitizer, built around a retail push into Amazon and Target.
The Client
Noshinku is a clean-ingredient, luxury hand sanitizer redefining on-the-go self-care with stylish, refillable sprays made for everyday life.
The brief: build awareness momentum across lifestyle audiences at the exact moment of its retail push into Amazon and Target.
Campaign Objectives
Highlight Noshinku’s clean, non-toxic formulation as the reason to switch from drugstore sanitizer.
Build reach across beauty, fashion, wellness, and lifestyle audiences where the product naturally lives.
Reinforce presence with Amazon and Target shoppers at the moment of the retail push.
The Strategy
A mix of macro-influencers and niche creators across Instagram Reels and TikTok, tapping Amazon-finds, Target-run, and what’s-in-my-bag formats to reach shoppers where they already browse.
The broad reach of macro creators paired with the niche credibility of micro voices: awareness at scale, plus high-trust communities where recommendations carry real weight.
Instagram Reels and TikTok, meeting audiences where they already watch. Quick, entertaining, easily shareable clips built for discovery.
Amazon finds, Target runs, everyday carry. Integrations that feel natural rather than forced, in the exact contexts where people already shop.
Content Highlights
The Impact
The campaign positioned Noshinku as a trusted lifestyle essential across beauty, fashion, wellness, and mom communities, while reinforcing its presence with Amazon and Target shoppers.
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